For the Nespresso Boost launch I worked on various assets for the campaign. Boost was focused around the new caffeine-enhanced capsules for Melozio and Stormio. For launch, we worked on storyboards for video assets for social and paid ads. I also worked on ad designs and in-store print collateral. I collaborated with copywriters and art directors to create all of the ads for this campaign. I also worked on social posts for Nespresso USA that promoted the launch of these capsules. I also created toolkits that established the art direction and how to use the assets created for this campaign.