Nespresso
Netflix Cup Activation - 2023
Services:
Art Direction
Activation
Brand Identity
Experiential Design
Interior Design
In the autumn of 2023, I worked together with Nespresso on the Netflix Cup activation. Netflix arranged an event where drivers from the Netflix series "Drive to Survive" competed against golfers from "Full Swing" in a tournament. I acted as the Lead designer for this campaign, which entailed designing the coffee bar and the golf cart bar inside the arena. My team and I collaborated to develop the campaign concepts, worked with Nespresso to capture the essence of the campaign, and coordinated with a production company to execute the designs. Our objective was to attract the audience to the two bars and encourage them to make coffee. Below are the 2D renders that illustrate the transition from concept to reality.