Spring of 2024, I worked with Bluemercury on the launch of their rebrand and their 25th Anniversary campaign. The rebrand work began in the winter of 2024, and the launch date was September 21st, 2024. For the launch, I worked on the overall art direction of the rebrand and the 25th-anniversary assets. This included photography, illustrations, and graphic components. I developed mocks, pulled inspiration, and used AI to provide the art direction on these assets. In addition to working on art direction, I helped redesign their website. I worked closely with the internal Bluemercury team and contracted web development team to ensure the website design was fully aligned with the rebrand. I also assisted with email design and trained the Bluemercury team on how to use Figma. While collaborating with their team I developed design systems and libraries in Figma for the team to use. After launch I have been continuing to work with the team on their holiday creative.

Role: Designer and Art Director @ LPM.LA agency | Collaborators: Jules Camposano, Richard Gleason