Hershey
Times Square Halloween Illustration - 2023
Services:
Illustration
Art Direction
Branding
I was commissioned by Hershey's Times Square to create an illustration of the New York City skyline with a Halloween theme. The goal was to adapt their pre-existing seasonal illustration for their Halloween toolkit. To achieve this, I added Hershey's Halloween candies and drew several new illustrations that were integrated into the drawing. I also adjusted the color palette to give it a more Halloween-like appearance and created a new background to enhance the ominous feel of the skyline. Overall, my task was to create a new Halloween-themed illustration for Hershey's Times Square that would be both engaging and relevant to the brand.