Hershey

Times Square Halloween Illustration - 2023

Services:

Illustration

Art Direction

Branding

I was commissioned by Hershey's Times Square to create an illustration of the New York City skyline with a Halloween theme. The goal was to adapt their pre-existing seasonal illustration for their Halloween toolkit. To achieve this, I added Hershey's Halloween candies and drew several new illustrations that were integrated into the drawing. I also adjusted the color palette to give it a more Halloween-like appearance and created a new background to enhance the ominous feel of the skyline. Overall, my task was to create a new Halloween-themed illustration for Hershey's Times Square that would be both engaging and relevant to the brand.

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Hershey's Chocolate Bar Packaging

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Nespresso Co-Dev