Nespresso
Vertuo Co-Dev Retail Window Designs - 2023
Services:
Art Direction
Retail Window Design
Brand Identity
Experiential Design
Interior Design
In Spring of 2023, I collaborated with Nespresso on the Co-Dev campaign. The Co-Dev Campaign focuses on the release of two Vertuo machines (Creatista & Lattisima) . As a Lead designer for this campaign, I was in charge of creating retail window designs for 23 stores across the country. As part of my responsibilities, I collaborated with my team to develop campaign concepts, worked with Nespresso to capture the essence of the campaign, and coordinated with a production company to execute the designs.
We developed an Art direction for the campaign around milk swirls and highlighting the machines capabilities revolving around milk. For the holiday design we added snowflakes to highlight the alpine chic theme. This campaign stretched from September of 2023 into January of 2024.