In January of 2024 Hershey's team commissioned me to create a backdrop and collateral for the 2024 Reese’s Pep Rally. First I developed the overall art direction for the event with the team. We wanted to capture the energy of the Pep rally in 2D form. The goal was to have the art seamless integrate into their retail space.

For the event I created the wall graphics for the stage, the tuba cover, buttons, signage, and themed floats for Reese’s U and the Reese’s Big Cup for the event. In total this took about a month. Weekly I would check in with the team to ensure the graphics were to store specifications.