Nespresso
Nespresso Pop Café Activations
Services:
Art Direction
Activation
Brand Identity
Experiential Design
Interior Design
After the launch of Nespresso Pop I worked on a variety of activations featuring the Pop Café. The intention was to have these pop up cafés in unexpected places. The activation created awareness in different key markets about the new (small) machine.
In the summer of 2023 I worked on an activation that was on the Santa Monica Pier Ferris Wheel in Los Angeles, CA. For the activation I worked with a team on designing collateral, mock ups of the space, creating social posts, and signage for the event. At the event there were a number of influencers, celebrities, and quite a bit of buzz.
Winter of 2024 I worked on another activation for the Nespresso Pop Machine that introduced the Pink Nespresso Pop. This activation was located in 1 World Trade Center elevator. For this event I created the tickets that customers would can to learn more about the machine.