For the 2024 Bluemercury Holiday Campaign, I worked on the overall art direction and designing their digital experience on their website. This included their homepage, staff picks gifting page, and their gift guide page. The art direction I developed for the website was carried over into social, email, and in store. I also developed signage for new store openings during the holiday season. The overall look featured silver, light refractions, and hints of blue. We developed creative that highlighted the brands photography and incorporated the branding from the 25 anniversary of Bluemercury.

Role: Designer and Art Director @ LPM.LA agency | Collaborators: Jules Camposano, Richard Gleason