Nespresso

For the Nespresso Boost launch, I played a key role in crafting a dynamic and high-energy campaign centered around the new
caffeine-enhanced capsules—Melozio Boost, Stormio Boost, and Vivida Boost. Designed to elevate the everyday coffee ritual,
this launch required a bold, invigorating visual language that matched the product’s promise. I developed storyboards for
animated video assets used across social platforms and paid media, ensuring each frame conveyed momentum and clarity. In
collaboration with copywriters and art directors, I helped concept and design an array of campaign materials, from striking
digital ads to tactile in-store print collateral. For Nespresso USA’s social channels, I created scroll-stopping posts that
introduced the Boost line with a fresh, contemporary tone. Additionally, I designed comprehensive toolkits to guide regional
teams, establishing a clear and cohesive art direction for how assets should live across digital and physical touchpoints. Every piece was crafted to reflect the essence of Boost—energizing, modern, and unmistakably Nespresso.

Role: Senior Designer @ Nmbl | Collaborators: Ariana Sher