Grow Therapy

I partnered with Grow Therapy on a full-scale rebrand—an effort aimed at modernizing and unifying the company’s visual presence across both digital and print platforms. My primary role was to audit and redesign all existing marketing materials to align with the refreshed brand identity. This included everything from brochures and informational handouts to custom icons and illustrations. The challenge was not only to update these materials visually but to reimagine them with a more human, optimistic tone that reflected the company’s mission to make mental health care more accessible. Working closely with their internal team, I ensured each asset retained clarity and warmth, helping communicate complex information in a way that felt clear, inviting, and brand-authentic.

The most intensive part of the project focused on their social media advertising. Over the course of two months, I created more than 200 ad designs—each tailored to highlight different aspects of the Grow Therapy platform, from provider networks and patient benefits to general mental wellness messaging. To support this, I developed a custom icon library and a versatile set of illustrations that could adapt across campaign themes while reinforcing the brand’s approachable, professional tone. In total, I converted and redesigned over 300 assets, ensuring consistency across every touchpoint. The rebrand not only elevated Grow Therapy’s visual identity but also helped the company tell a more cohesive and compelling story—positioning them as a modern leader in the digital healthcare space.

Role: Senior Designer @ Growtherapy