Hershey’s

As part of an exciting initiative for Hershey’s Chocolate World, I was commissioned to design a series of themed packaging concepts for their supersized chocolate bars—bringing new life and personal expression to one of the brand’s most iconic products. These bars are part of the MyHersheyBar collection, a customizable platform that allows consumers to celebrate life’s meaningful moments with a sweet, personalized touch. I was tasked with designing five unique wrappers for special occasions: Birthday, Wedding, Graduation, Thank You, and Mother’s Day. Each design involved creating original illustrations for the front label that captured the tone and spirit of the celebration—whether that meant confetti and candles for birthdays or soft florals and ribbon-like typography for Mother’s Day. On the back of each bar, I crafted complementary layouts that included messaging areas, visual motifs, and brand elements to complete the storytelling.

Role: Senior Designer @ Hershey | Collaborators: Matt Diehl