Bluemercury

I partnered with Nespresso on the launch of their Co-Dev campaign—a major brand initiative centered around the debut of two new Vertuo machines: the Creatista and the Lattissima. This campaign marked an exciting evolution in Nespresso’s product lineup, blending sleek design with advanced functionality, and required a visual identity that reflected both innovation and elegance. As Lead Designer, I was tasked with translating the essence of the campaign into a compelling physical experience, designing retail window displays for 23 stores across the U.S. From the earliest stages, I collaborated with my internal team to brainstorm creative directions, develop moodboards, and refine the overall campaign concept. I worked closely with the Nespresso team to fully understand the narrative behind the machines—what made them different, why they mattered—and distilled those messages into striking, high-impact visuals. Once the direction was established, I partnered with a production company to oversee the execution of each window, ensuring that every detail—from materials and lighting to spatial layout—captured the sophistication and innovation of the Co-Dev machines. The result was a series of window displays that not only elevated the in-store experience but also brought Nespresso’s newest innovations to life in a bold, design-forward way.

Role: Senior Designer @ Nmbl | Collaborators: Joyce Yu, Stella Filipov, Cristiana Neves